Client

NRVW is a corporation situated in Chicago, U.S.A. They deal with warranties for luxury or recreational vehicles.

Challenge

NRVW was looking for a logo that embodied trust, luxury, value and stability. This logo had to be used on a variety of marketing media.

Solution

We put together a concept that was immediately praised. The symbol of the road was simple and direct while the font was thick, strong and impactful.

The Result

NRVW took up the logo even though they did not only deal with automobiles. They also dealt with yachts, planes and helicopters but they felt the logo could be modified in the future to adjust. Since the volume of their business was with automobiles, they agreed to take it on board.