Principle Ireland is a business consulting firm located in Dublin, Ireland. PI specializes in corporate legal matters with importing and exporting goods.
Principle Ireland wanted to use the Phoenix as symbol to represent vitality, strength, continuance and passion. The needed to incorporate this in their logo and in a method that would be versatile.
Principle Ireland liked the boldness of the logo concept and felt it was the kind of logo people would not easily forget.
The result was a logo that embodies leadership and rebirth. It could be used on different media and with different colors with the same impactful demand for attention.