Client

Veritiq is a large software engineering and consulting corporation located in Silicon Valley, California, U.S.A.

Challenge

Veritiq came to use with the request of a new logo that would be bold, clean, that would symbolize longevity and be easily recognizable.

Solution

We came up with a ton of concepts but the management at Veritiq really liked the idea of the flame with the “V”. They felt it portrayed the feeling of passion and integrity that they were looking for.

The Result

The logo had some initial worries from the directors as they felt maybe a flame didn’t portray the technological feeling well. We convinced that a flame can represent many things, such as innovation, collaboration, enlightenment and the itself discovery itself is also the pinnacle of human civilization. When in use with various media, it seems the logo did up these values well.